KQED's Forum Deepfake Videos Just Got More Realistic…and More Dangerous
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Oct 8, 2025 
Max Read, a seasoned journalist and editor, joins Alice Marwick, a research director focusing on technology's societal impacts, along with Jason Koebler, an investigative journalist, to discuss the alarming rise of AI-generated deepfake videos. They explore how OpenAI’s Sora app makes creating convincing videos effortless and its implications for trust and disinformation. The trio debates the urgent need for regulation, the potential harassments linked to video likeness sharing, and the risks AI poses to political integrity and public trust.
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AI Content Has Colonized Social Feeds
- AI-generated content is already colonizing feeds and performs well with algorithms focused on engagement.
- Jason Koebler says Sora centralizes that content so OpenAI can keep users on-platform.
Slop Is Optimized For Algorithms
- Creators reverse-engineer surreal AI content to game attention metrics and drive clicks.
- Jason Koebler explains that slop is optimized for algorithmic engagement, not human nuance.
Norms Lag And May Harm Society
- Technology norms evolve slowly and unpredictably, and they may not become pro-social.
- Alice Marwick compares AI's adoption uncertainty to early telephone and TV expectations.