How I Learned to Love Shrimp

Almira Tanner & Aidan Kankyoku on their grassroots ballot initiatives and how to lose forward

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Dec 17, 2024
Almira Tanner, lead organizer of Direct Action Everywhere, and Aidan Kankyoku, strategy lead for Pro Animal Future, share their inspiring insights on grassroots activism. They discuss recent ballot initiatives aimed at promoting animal welfare and the importance of 'losing forward' against tough opposition. The duo emphasizes adaptability, collaboration, and the power of narrative over funding in campaigning. With personal stories of resilience, they highlight the vital role of community education and strategic planning in the fight for social and animal justice.
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ANECDOTE

Employee-Owned Slaughterhouse

  • The Denver slaughterhouse targeted by the ban was employee-owned, a fact unknown initially.
  • Opponents claimed 160 employee-owners would lose jobs, though the real number was under 40.
ADVICE

Maintain Credibility

  • Avoid misinformation in campaigns, as credibility is crucial for animal rights activists.
  • Misinformation gives opponents fodder and undermines long-term trust.
INSIGHT

Animals in Politics

  • Voters care about animals personally, but don't extend that concern to politics.
  • They need to become comfortable with animal protection as a political issue.
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