Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast How to Turn Referrals Into a Scalable, Predictable Growth Engine
Jan 13, 2026
In this discussion, Murphy Nadauld, founder of ReferPro, dives into turning referrals into a powerful growth machine for home service businesses. He reveals that while 83% of customers want to refer, only 29% do, and outlines a three-part system of awareness, attribution, and automated rewards to bridge this gap. Murphy shares insights on harnessing technician-driven referrals, building a B2B affiliate network, and using AI to personalize outreach. He emphasizes the importance of tracking referrals and rewards to create a predictable, scalable growth engine.
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How ReferPro Was Born
- Murphy built ReferPro after running an Airbnb cleaning business and seeing contractor referral pain during his basement remodel.
- Fifteen contractors visiting his house exposed chaotic referral processes and inspired the product.
Build An Affiliate Army
- Recruit B2B affiliates (realtors, plumbers, inspectors) and give them simple tracked links to send leads.
- Spiff affiliates and integrate links so leads go straight to CSRs and your CRM.
Power Referrers Aren't Just Big Spenders
- Power referrers often emerge and can be identified by past behavior, not just spend.
- Use AI and leaderboards to find the 1–10% who will drive most referrals.