infinite scroll Touching Grass with multi-media freelancer Kriti Gupta
Feb 4, 2026
Kriti Gupta, journalist and mental health advocate known for internet culture work, talks being chronically online and navigating a media career. She covers freelancing realities and visibility, confronting tall poppy syndrome as a woman of colour, building In My Head Co to link news to actionable help, and practical ways she "touches grass" like beach walks and skating.
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Tall Poppy Plus Racial Pressure
- Tall poppy syndrome pressures creators, and it compounds for women of colour who must remain below a perceived status quo.
- Kriti notes people support you only if you don't outshine them, creating extra friction for marginalized creators.
Screenshotted And Mocked—Peer Defence Matters
- Lauren shared being screenshotted on LinkedIn and mocked on Twitter, which was only stopped after a peer intervened.
- Kriti stresses the value of people who recommend you when you are not present.
Match Pay To Always-On Roles
- Avoid expecting nine-to-five pay for roles that demand 24/7 online availability; align compensation with true workload.
- Employers should not require chronic online presence while offering standard nine-to-five terms.