Achieving Seamless Integration Through User Co-Design

34 snips

Jun 30, 2025

Guest

Jenna Fizel

Guest

Savannah Kunovsky

Savannah Kunovsky and Jenna Fizel, co-managing directors of IDEO’s Emerging Technology division, focus on making technology more human and useful. They discuss the importance of user co-design and how it shapes impactful products. The duo explores innovating through prototyping and generative AI, showcasing how collaboration can lead to real-world solutions. They weigh the influences of science fiction on design thinking and the need for adaptability in technology, emphasizing sustainability and regulatory considerations in their approach.

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INSIGHT

Learning from User Interaction

Observing actual user interaction with prototypes reveals real needs and use differences.
Early messy concepts tested in real settings guide design improvements employ a say-do gap approach.

INSIGHT

Regulation Drives Design Innovation

Regulations like in the EU create new opportunities for design by mandating traceability.
Engaging users with required information can transform compliance into value and engagement.

ADVICE

Co-Design With Users

Use co-design to involve diverse users in creating technology that fits their needs.
Consider generational differences and strive to design technology that helps people stay human and connected.

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