We Pulled Up 2 Real Airbnb Listings and Told Them Everything That's Wrong | STR Portfolio Clinic #1

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This is the first episode of the STR Portfolio Clinic. A brand new series where me and Mike Sjogren pull up real STR listings on screen and diagnose what's working and what's not. Live. In front of everyone. No filter.

This episode is all about listings.

We reviewed two real Airbnb properties from operators who volunteered to put their listings on the hot seat.

First up is a brand new beach cottage in Oak Island, North Carolina. Second row from the ocean. Clean listing. But nobody's clicking on it. We broke down why and gave the owner a full game plan on the spot.

Then we pulled up a riverfront property in Murphy, North Carolina. Fly fishing right off the deck. Beautiful area. Went an entire summer with zero bookings. It took about 10 seconds to see what was wrong.

We also break down the ALE framework which stands for amenities, location, and experiences. This is the framework behind how we build listings across 30+ properties that generated over $5M in bookings last year.

If your listing has been sitting or your bookings have slowed down, this episode will show you exactly what to fix and in what order.

Want your listing or business reviewed on a future episode? Drop CLINIC in our DMs

TIMESTAMPS:

0:00 - What is the Portfolio Clinic

0:55 - The ALE Framework: Amenities, Location, Experiences

4:17 - Listing Review #1: Beach Cottage in Oak Island, NC

5:09 - Photo feedback: It's clean but it's too white

6:31 - How to use AI for sunset and lifestyle shots

7:15 - Staging amenities: Reilly's beach property example

8:41 - Who's your avatar and why it changes your photos

9:12 - Sjogren: The wizard room hero image strategy

10:33 - Using ChatGPT to create twilight shots

11:38 - Interior updates vs working with what you have

12:47 - Getting five star reviews on a new listing

13:52 - The combined listing strategy for side by side properties

16:58 - Aerial shot hack to show both properties

17:48 - Listing Review #2: Riverfront A-Frame in Murphy, NC

18:16 - Sjogren's first reaction: "I don't love this first photo"

19:04 - Andy's story: Zero bookings since launch

19:56 - Why you need to relaunch dead listings

20:35 - Phone photos are killing your listing

21:24 - What lifestyle photos this property actually needs

22:47 - Comp analysis: What top properties in Murphy look like

25:02 - Brutal feedback: The photos make it look dark and dated

26:35 - Staging the deck and outdoor space

28:41 - The game plan: Photos, relaunch, pricing, reviews

29:42 - The Airbnb new listing push and why Andy missed it

30:09 - Small changes that pay for themselves in one night

30:47 - Insurance and liability for offering amenities

33:23 - Bonus: Quick review of Christie's listing

35:40 - What's coming next and the Freedom Factory event