Prepare, Don’t Predict: Eloiza Domingo on Crisis Playbooks That Work

When a crisis hits, words aren’t enough — delivery is everything. In this episode, Athena Koutsonikolas sits down with culture strategist and crisis-leadership expert Eloiza Domingo, Founder & CEO of Eloiza Consulting and former Chief Inclusive Diversity & Equity Officer at Allstate. From mass layoffs to polarizing public issues, Eloiza explains how to decide whether to speak, who should deliver the message, and how tone, timing, and targeting can turn high-risk moments into lasting trust.

Eloiza shares playbook-level guidance on aligning values with business strategy, weighing reputational risk against real-world impact, and designing communication that reaches every employee, including non-desk workers. With candid case examples and practical frameworks, this conversation gives leaders and communicators the tools to respond with courage, clarity, and care — no corporate jargon required.

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Selected People, Places & Things Mentioned: Connect with Eloiza on LinkedIn or on her website; Eloiza Domingo Consulting, FourTen LLC business entity for providing leadership strategies tailored to crisis navigation; National Audubon Society, where Eloiza serves as the Vice President of Equity, Diversity, Inclusion & Belonging; Astellas Pharma; Johns Hopkins Medicine; Allstate; Allstate Insurance Human Rights Campaign score, leader in LGBTQ+ workplace inclusion; Black Lives Matter movement; “me too” movement; Supreme Court reversing affirmative action; DEI and values at Target, Costco, Starbucks, and Disney; RCA - Root Cause Analysis; RIF - Reduction in Force

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Follow the host and guest: Eloiza Domingo on LinkedIn, Athena Koutsonikolas on LinkedIn

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About Staffbase:

Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.

Learn more at staffbase.com.