Strategy Simplified S20E11: Labubu Dolls and the Business of Scarcity (September 24, 2025)
Labubu dolls are the latest global craze... but what makes them so irresistible?
In this episode of Market Outsiders, Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins. They explore:
- How scarcity fuels demand
- Why repeat purchases matter more than volume
- How the resale market reinforces value
It’s a case study in novelty vs. luxury, brand strategy, and consumer psychology — all packed into one tiny doll.
Links mentioned in the episode:
- CNBC: How luxury brands are tapping into the Labubu craze
- Learn more about Corporate Training with Management Consulted
- Invest in Project Management Training for your team
More Market Outsiders content:
- Subscribe on YouTube
- Subscribe to the Market Outsiders feed (Apple, Spotify).
- Connect with Namaan and Jenny Rae on LinkedIn
Free Consulting Prep Just Got a Whole Lot Better
Create a free MC account for access to step-by-step learning pathways, a brand new case prep course, and more. Download the MC app to prep anywhere.
MBB Undergrad Timelines Are This Month
Application deadlines are the earliest we've ever seen; join Black Belt for an accelerated, MBB-led prep program
Connect With Management Consulted
- Create a free MC account or download the MC app (Apple, Android) to start your prep today
- Schedule a free 15min consultation with the MC Team
- Watch the video version of the podcast on YouTube
- Follow us on LinkedIn, Instagram, and TikTok
- Join an upcoming live event – case interviews demos, expert panels, and more