SaaS Marketing Weekly #53: 15 different ways to get SaaS customers (that actually work)
Jul 15, 2025
Discover 15 innovative strategies for acquiring SaaS customers, from effective cold emailing that converts to personalized video content. Learn how to leverage webinars, create valuable free tools, and explore strategic partnerships. This discussion dives into the importance of understanding customer needs and thoughtful outreach as key drivers of lead generation. Whether you’re just starting or scaling up, these actionable tactics are designed to help any SaaS team thrive.
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Follow Up New LinkedIn Followers
- DM new LinkedIn followers and profile viewers weekly to follow up on implied intent.
- Use Sales Navigator to pull lists and ask if they're looking for help relevant to their role.
Host Problem-Solving Webinars
- Run problem-solving webinars that teach attendees how to fix a key pain point instead of running product demos.
- End with a soft CTA so attendees prefer hiring you because you proved expertise.
Build An ROI Calculator Or Score
- Build small free tools like ROI calculators or readiness scores to quantify value and reduce objections.
- Label outputs as estimates based on client data and use the calculator to prove investment worth.