Mucinex is in the mascot game. Meet Mr Mucus

Welcome to EPISODE 100 (!) of GOOD THINKING. When I started this letter, I thought it might only last a few weeks, and here we are. It’s truly one of the best things about my week. Has introduced me to so many wonderful people. And honestly has just been one of the best decisions I’ve ever made.

To celebrate, Kirsten decided to interview me for a special edition of the pod. As you might have gathered, I don’t LOVE talking about myself, so take this as the rare occasion that it is to hear the rather funny origin story, everything the letter has taught me, and a lot more.

And to say thank you, and because one of the best parts about this letter is the sheer variety of people who read it (you all work in so many interesting categories and businesses!) we’re going to give away 100 year-long subscriptions. The only thing I ask is: tell us what category you’re in and something fun that makes you ‘different.’ Big or small. I’ll close out the offer next week, so get in there. And share it with anyone you think would like a free sub!ABOUT

Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning.

Chris writes a weekly newsletter for +16K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands |Follow her on Substack

Get full access to GOOD THINKING at ingoodco.substack.com/subscribe