Strictly From Nowhere: A Podcast Experiment by Cause of a Kind Say More, With Less With Nir Zavaro | Episode #040
Never lose money on a project again.
That's the promise of Fin Forecasting, a financial management platform for development agencies. But the messaging wasn't landing.
In this episode of Say More, With Less, Mike, Justin, and Nir tear apart the website, the value proposition, and the customer acquisition strategy to figure out what's actually broken. Spoiler: it's not the product. It's how they're selling it.
Topics covered:
Why website messaging fails to resonate with target audiences
The importance of a clear, focused value proposition
How to streamline onboarding for better user experience
Crafting elevator pitches that actually work (and why most are dead)
Creating video content that captures attention and converts
Pricing strategies that reflect real value
Defining your ideal customer to tailor marketing efforts
Using urgency in calls to action to drive conversions
Selling the pain point, not just the features
If you're building a SaaS platform and struggling with customer acquisition, this breakdown shows exactly where most founders go wrong.
You're not selling features. You're selling the pain point.
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LISTEN ON ALL PLATFORMS
Spotify
https://open.spotify.com/show/1V4SjmlnG2sntDnck8UrGW
Apple Podcasts
https://podcasts.apple.com/us/podcast/strictly-from-nowhere-a-podcast-experiment-by-cause/id1804380172
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https://www.iheart.com/podcast/269-strictly-from-nowhere-a-po-315649122/
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Website
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FOLLOW JUSTIN ABRAMS | @cuzzinjustin
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FOLLOW MIKE RISPOLI | @mike_rispoli_cto
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CAUSE OF A KIND | @causeofakind
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OPEN SOURCE PROJECTS
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Fin Forecasting - Never Lose Money On A Project Again
https://www.finforecasting.com
https://www.linkedin.com/company/fin-forecasting
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Brought to you by Cause of a Kind
A boutique software development and startup studio from Long Island, New York
Stand up. Show up. Build.