61. Rewe Group's Head of Retail Media Connect, Christian Raveaux: "Retail media is the future of advertising."

In this episode 4th episode of our Europe's Retail Evolution series in partnership with Shoptalk Europe, Paula Macaggi sits down with Christian Raveaux, Head of Retail Media Connect at Rewe Group, to unpack the rapidly evolving world of retail media. Christian reveals how Rewe is blending digital and in-store advertising, harnessing first-party data, and executing innovative campaigns—like weather-responsive ads—to drive real sales growth. He also shares insights into overcoming internal challenges, building strong industry partnerships, and where he sees retail media heading in the next few years.

Christian will be speaking at Shoptalk Europe, and you can get discounted tickets on the links below:

🎟️ Retailers and Brands, code RBOFFBO20 or https://lnkd.in/gC_uXBND
🎟️ General Attendees, code GAOFFBO20 or https://lnkd.in/gn8KK8g5

👉🏻 This episode is sponsored by New Black, they are redefining retail with EVA, a contextual commerce platform that unifies Inventory and order management, POS, in-store apps, promotions, loyalty, and clienteling into one seamless system.