Are Awards Shows Just Luxury Marketing Now?

Are awards shows still about movies — or are they now luxury fashion marketing disguised as cultural prestige? And who’s actually funding all these celeb red-carpet appearances — the studios, the stars, or the brands?

Amy Odell is joined by Debra Birnbaum, Editor-in-Chief of awards season news outlet Gold Derby, to break down how modern awards campaigns actually work and why the fashion is so important. Amy and Debra talk Timothée Chalamet’s Marty Supreme press tour and if it was too annoying to win (23:10); who really pays for all the glam (14:30); and how the Met Gala came to overshadow the Oscars (33:30).

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Check out Gold Derby for more awards season predictions.

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