292: The Cockroach of Marketing

If you were to scroll through my Instagram, you would be seeing a lot of cat pictures and videos. Now, I've always thought that cats were just really popular these days but it turns out that these apps actually built my feed according to an algorithm that knows how much I like cats! My friends (who are dog people) have feeds filled with.. you guessed it…cute puppies. After years of building a following on social media, it can be discouraging to learn that these platforms are algorithm based, not follower based. Tune into this episode to learn the ONE platform that still shows all your content to your followers.

In this episode, you'll:

• Learn why social media is best for connecting

• Discover marketing trends that actually work, especially for artists

• Explore strategies that are fitting for what you're selling

For full show notes, go to schulmanart.com/292

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