The Jim Fortin Podcast Ep 471: Throwback To Ep71: You Can Uplevel The BE-DO-HAVE Model Using Identity Transformation
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Feb 19, 2026 Explores why the brain keeps you stuck in old patterns and how subconscious identity blocks change. Discusses the Be-Do-Have model and the blind spot that makes it fail. Covers reptilian brain habits, predictability, resistance, and anxiety that sabotage transformation. Offers reflective questions and a shift from fighting resistance to allowing change.
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Be Do Have Beats Have Do Be
- The Be-Do-Have model succeeds when you first decide who you must be, not when you chase resources like time or money.
- Jim Fortin contrasts the common Have-Do-Be trap with asking Who do I have to be to do and therefore have the outcomes I want.
Current Identity Determines New Outcomes
- Your current identity limits how effective the Be-Do-Have model will be because you're still 'being' from the old identity.
- Jim Fortin warns that wanting to be someone different while operating from the old subconscious identity creates a blind spot that blocks change.
Habits Reveal Subconscious Identity
- Habits are the visible outcomes of identity; you don't get what you want, you get your habits, which are driven by subconscious identity.
- Fortin explains failing at Be-Do-Have often results from old habitual identity maintained by the reptilian brain.
