The Omni Show

How Trevor Foley Uses OmniFocus

9 snips
Mar 16, 2026
Trevor Foley, a 20‑plus year operations and program management pro who helped build ad experiences at Hulu, talks productivity and OmniFocus. He explains how GTD led him to a “hub and spoke” decision system. He shares a simple, long-running family calendar setup and warns about the trap of endlessly redesigning your workflow.
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ANECDOTE

From Mounting Movie Ads To Early Hulu Producer

  • Trevor started in ad traffic physically moving print ads and later joined Hulu early to build custom ad experiences.
  • He used Quark and Adobe Distiller then transitioned into digital production, shaping his operations mindset over 20+ years.
INSIGHT

OmniFocus As A GTD Native Tool

  • OmniFocus felt like a tool built for GTD, matching capture, review, projects, and context to the methodology.
  • Trevor discovered OmniFocus after reading Getting Things Done in 2008 and found the app's architecture spoke the same language as GTD.
ADVICE

Read GTD Before Setting Up OmniFocus

  • Read Getting Things Done before diving into OmniFocus or tutorials to learn the capture and review habits first.
  • Trevor warns against jumping into setup videos because early tinkering can derail adoption; start with one inbox and capture everything.
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