Prolific writer and marketer Eddie Shleyner shares insights on addressing plagiarism, crafting compelling narratives, and balancing personal growth. He discusses his unique writing style, techniques for better writing, and his leap from G2 to Very Good Copy. Learn how to protect your work, create raving fans, and grow your business without creative burnout.
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question_answer ANECDOTE
Private Confrontation And Gaslighting
Eddie privately messaged the plagiarist and offered a chance to correct it.
The plagiarist denied wrongdoing, claiming use of a "swipe file," and refused to publicly acknowledge the issue.
volunteer_activism ADVICE
Handle Plagiarism By Audience Size
If a small creator plagiarizes you, try a private ask to stop and explain why it’s wrong.
If someone with an audience refuses, call it out publicly and make the story engaging to hold attention.
insights INSIGHT
Creativity Is About Connecting Ideas
Originality rarely means new ideas; it's usually a unique execution or perspective.
Eddie calls creativity "connectivity": novel links between existing things make work feel original.
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As the founder of VeryGoodCopy.com, Eddie is the craftsman who has captured the attention of creators and marketers worldwide with his timeless style and content that evokes emotion. After winning awards as Copy Chief at G2, he left his stable9-to-5 during the pandemic to grow his side hustle into a full-fledged business, a leap backed by consistent growth and acclaim within the content marketing industry.
But what makes Eddie a fascinating guest isn’t just his career path, but his thoughtful approach to the common adversities that creators face — from creative burnout to plagiarism. Eddie's commitment to quality over quantity and his dedication to maintaining his unique voice despite the rise and fall of trends and the AI “takeover” is inspiring. And the results speak for themselves.
In this episode Eddie shares:
How to address plagiarism in an impactful yet tactful way (plus how to protect your work)
How to craft compelling narratives that fuels growth, creates raving fans, and leaves readers wanting more
The importance of balancing the creative process with personal growth
And advice growing your business without reaching creative burnout
Jump into the conversation: (01:36) Meet Eddie Shleyner (04:05) When Eddie’s Work Was Plagiarized (20:31) “Can you even prevent your work from being plagiarized?” (46:30) Break Down Eddie’s Writing Style (50:07) Techniques for Better Writing (57:16) Eddie’s Leap from G2 to Very Good Copy (01:03:45) Advice to Start or Scale Your Side Hustle
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