Into The Wild 76. Creating Boundaries In Your Business with Elizabeth Dodson
Hey you wild women!
My next guest started her career in technology after securing an MBA from Loyola University of Maryland back in the early nineties. Elizabeth Dodson climbed the career ladder at an early-stage start-up in the commercial construction technology industry to Director of Business Development and demonstrated success driving multi-million-dollar sales growth while providing award-winning sales leadership.
After a personal challenge managing her home, Elizabeth decided to build the very solution she needed to save money, save time, and reduce her stress. Now she is the Co-Founder of HomeZada, an online and mobile home management portal that helps homeowners manage their homes to save time and money and reduce stress. Specifically, HomeZada educates homeowners in the areas of home management, inventory, maintenance, remodeling projects, and finances. She recently won the 2019 Quesnay Female Founders in Fintech Pitch Competition and appeared on the NASDAQ channel. Elizabeth also offers her experience as an active mentor in programs offered by Stevenson and Loyola Universities and American Corporate Partners.
In this episode you will learn about:
- Why Elizabeth started her company
- Who their ideal customer is and why
- Why knowing more about your home can save you so much money and time
- How you need to have fortitude/resilience to be able to withstand the naysayers and the people who don't believe in you and how those people can help you refine your message
- The importance of being open to incorporating feedback but also being able to decipher between 'the noise' and what's real
- What keeps her going when she feels like the company's not progressing as quickly as she would like it to
- What it's like to work with your spouse and the boundaries she sets around her work relationship and why clarity is key
- How the 'rules' around working with your spouse can apply to working with business partners and senior management
HIGHLIGHTS
(7:45) What inspired you to start Homezada?
(25:30) What are the most important elements to operating and owning a business?
(32:20) What keeps you going when you feel like the company is not progressing as fast as you would like?
(35:48) Tell us, what's it like working with your spouse and what tips would you give others who consider working with their spouse?
Public Shoutouts:
- The Obstacle is the Way by Ryan Holiday
- Chasing The Brightside by Jess Ekstrom
Resources:
- Website: HomeZada.com
- LinkedIn: @edodson
- Instagram: @edodson2
- Twitter: @frankiezada
What it means to be a wild woman:
- "Someone who takes chances, someone who becomes almost fearless. There's still a touch of fear there because it can push you, but that you really want to make a difference and you really want to get yourself out there and get out of your comfort zone." - Elizabeth Dodson
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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