Episode 108: Affinity Marketing 108

One of the most common questions I get from gym owner on our free call is, "How do I get more leads?"

The "magical" nature of online ads distracts many away from easier, more natural opportunities

The Affinity Marketing plan is made of concentric rings. Each ring or “loop” represents a new audience for your service.

The center ring ("Axial Clients") has very high affinity, because they're already buying your service and loving it. But it's the smallest possible audience.

As we radiate out from center, audience size increases but Affinity decreases. You'll have to do more work to "warm up" a potential client to get them to purchase, and even more work to keep them.

In this episode, I walk through some simple strategies we teach in the Incubator to leverage your relationships with your clients and future clients.