Wealthy Way

How A 23 Year Old Built His Business In Four Years | Confronting Cole Ruud Johnson

Feb 20, 2022
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ANECDOTE

From Attic Cold Calls To A Breakthrough Deal

  • Cole started cold-calling from his parents' attic and landed a $105,000 first deal after six months of relentless dialing.
  • A chance treadmill conversation with Nate led to mentorship and partnership that accelerated his business.
ANECDOTE

Personal Guarantees And Reinvesting To Scale

  • Cole and his partner personally guaranteed a five-room office lease after their first deal, then reinvested earnings into education and coaching.
  • They paid themselves only $3k–$4k monthly for two years to build relationship and operational capital.
INSIGHT

Surroundings Change Your Mindset

  • Attending the Maui mastermind validated Cole's path and showed him high-caliber people are ordinary people showing up daily.
  • That environment changed his mindset more than any single tactical lesson.
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