From Start-Up to Grown-Up

#46: Anouck Gotlib, Cofounder and CEO of Belgian Boys — Building a company when you’re a creative, dealing with your cofounder when he’s also your spouse, and the power of a walk out song

Jul 17, 2023
Anouck Gotlib, Cofounder and CEO of Belgian Boys, transitioned from fashion to running a sweet snack company in Brooklyn with her husband. She shares her inspiring journey of overcoming imposter syndrome and creating a joyful company culture. Anouck highlights the power of storytelling in branding and the importance of communication while working with a spouse. She also discusses the balancing act of self-care and mindfulness in the face of burnout, all while encouraging moments of happiness through her unique approach to business.
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ADVICE

Handbook Reflects Culture and Values

  • Create a company handbook that is readable, visually appealing, and reflective of your culture.
  • Avoid legalistic, harsh language that undermines trust and engagement with employees.
INSIGHT

Overcoming Imposter Syndrome with Team

  • Imposter syndrome can stem from not having a traditional background or corporate experience.
  • Surround yourself with complementary team members to offset personal skill gaps and build strength.
ADVICE

Daily Rituals to Beat Imposter Syndrome

  • Use small daily rituals like power posing, a walk-up song, gratitude journaling, and self-acknowledgment to combat imposter syndrome.
  • Celebrate small wins daily to build confidence and mental resilience.
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