infinite scroll MINI SCROLL: HigherUpWellness backlash, Sopha Dophaa matcha copycat allegations + Red Cross x Dubai chewy cookies
Feb 5, 2026
A heated backlash over a wellness creator's response to a Minneapolis killing sparks debate about accountability in the wellness world. A disputed canned matcha collab idea prompts claims of idea theft and cultural appropriation. A viral Dubai chewy cookie craze leads to K-pop attention and the South Korean Red Cross using the treat to drive a surge in blood donations.
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Wellness Content As A Gateway
- Wellness creators can act as a gateway into broader extremist pipelines without obvious signs at first.
- Content framed as self-help or fitness can normalize harmful worldviews and lead audiences further down radical paths.
Leaders Must Address Major Social Events
- If you build a platform centred on leadership and mindset, your political opinions matter to followers.
- Be transparent and acknowledge audience expectations when societal crises arise to avoid eroding trust.
Creator Says Matcha Idea Was Taken
- Marie claims she pitched a canned matcha collaboration and later saw a similar product launch with the influencer she approached.
- She shared email screenshots and described being ghosted by talent managers before a rival product appeared.