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Kickstarter Backers Are Valuable But Few Reviews
- Kickstarters yield high per-backer revenue but only a small number of reviews.
- Thomas notes $8,600 from 131 backers (~$65 each) boosts finances but Kickstarter buyers often don't produce verified Amazon reviews.
Get A Launch Team That Pays To Join
- Build a launch team that pays to join to increase commitment (Tom Sawyer method).
- CJ used the paid-launch-team technique; members bought the ebook (discounted early) and actively promoted, posted photos, and left reviews.
Set Up Author Pages And Metadata Early
- Prepare metadata and author pages well before launch.
- CJ set up her Amazon and Goodreads author pages, preorders, and did keyword/category research with Publisher Rocket ahead of release.