Coffee With Cole: The Digital Writing Podcast I Paid Alex Hormozi $35,000 For 12 Hours, Here's What I Learned
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Feb 23, 2026 A recount of a high‑intensity VAM workshop in Vegas and why small, focused events accelerate learning. Observations on elevated standards, thoughtful logistics, and compassionate teaching that scale impact. Practical talks about org structure, sales shifts to annual offers, media team expansion, faster outbound follow‑up, and doubling down on webinars and paid challenges for 2026.
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Attending Acquisition.com VAM Workshop
- Nicolas Cole attended Acquisition.com's VAM workshop and found the executive-team consulting model mirrors how their portfolio companies operate.
- The room had eight businesses ranging from ~$1–10M revenue, and Cole noted deep, tailored feedback across that range.
Standards Speak Louder Than Strategy
- Observing team operations revealed more value than explicit recommendations; small cultural signals signaled higher standards.
- Every team member wore suits, branded name tags, greeted attendees, and created a five-star experience that raised perceived competence.
Small Cohorts Drive Deeper Feedback
- Smaller cohorts (eight vs ~20) enabled deeper, more actionable feedback for each business.
- The workshop attracted diverse business types, prompting Cole to question how to broaden writer audiences without losing specificity.