Let's talk Marketplace Let's talk Marketplace 51: How to sell on... Allegro
Welcome to a truly international episode: Ingrid records from Germany, Valerie tunes in from her workation Thailand and joining them from Poland is Mateusz Długokęcki, Group Director International Sellers & Fulfilment Sales at Let's talk Marketplace partner Allegro.
Together they take a look at the Polish e-commerce market and customers - and at Poland's No. 1 online-marketplace Allegro.
Allegro, founded some 25 years ago, has grown to a remarkable Gross Merchandise Volume (GMV) of approximately 8 billion EUR in the first nine months of 2023 alone - a year-on-year growth of 13.1% in the same period. German marketplace experts haven't heard these kinds of figures for quite a while, so consider Ingrid and Valerie intrigued.
Together with Mateusz they discuss, what categories and products are the most promising to sell on Allegro, how to cater to the Polish customer (and their high demands regarding logistics) and why the Polish language barrier might not be as high as you think.
Special offer for Let's Let´s talk marketplace listeners:
If you register your brand as a seller at Allegro we have a special benefit for you:
For new joiners we have a Welcome Package:
Benefits:
Up to 100% discount on sales commission and up to 50% discount on sales commission on Featured offers. In total partners can save up to 10,000 PLN!
A package of 100 additional 10-day Features. Partners can turn them on and off any time in the My Assortment tab.
100% discount for the Professional Subscription.
Partners can list offers for free in most categories where we normally charge a listing fee.
If Partner finishes the Allegro Academy's Welcome Program course within 10 days of the moment they set up their business account, they will get additional 100 Features. They are valid for 90 days.
Use this link to register and collect all benefits: https://allegro.pl/campaign/isonlinesourcing?afilliation=MarUni_2024q1&affiliation_source=MarUni_2024q1
Newsflash:
- Zooplus, Europe’s biggest online retailer für pet related products, seems to be working on its own marketplace.
- Kaufland is starting out there own fullfilment
- German kitchen application brand Miele retracted all its vendor and official retailers connections to Amazon, leaving the field open to resellers
- Amazon Brazil starts as a full marketplace for physical goods
- fashionette started their marketplace in September 2023 and from March they are welcoming brand partners to the platform
- The latest announced business figures of Amazon, AliExpress, Home24, and MediaMarkt Saturn