TechCrunch Industry News Alexa+, Amazon’s AI assistant, is now available to everyone in the U.S.
Feb 4, 2026
Amazon has opened Alexa+ across the U.S., with free access on mobile and web and special Prime perks. The system mixes Amazon and third-party foundation models for smarter, follow-up conversations. New integrations let the assistant book tickets, hail rides, and make reservations. Listeners hear about rollout choices, privacy controls, and early usage gains.
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Model-Agnostic Assistant Expansion
- Alexa Plus uses multiple foundation models, mixing Amazon's and third-party models to pick the best tool for each task.
- This model-agnostic approach expands Alexa's capabilities beyond basic assistant tasks.
Conversational, Multi-Task Capabilities
- Alexa Plus supports natural back-and-forth conversations and follow-up questions for richer interactions.
- It can perform chatbot-style tasks like planning trips, saving recipes, and making recommendations.
Third-Party Integrations Enable Transactions
- Integrations with services like Uber, OpenTable, and Ticketmaster let Alexa perform transactional tasks.
- These partnerships enable Alexa to autonomously schedule rides, book reservations, and request services.