The Fundraising Elevator Podcast

Episode Episode #90 | The Breakthrough Research That Can Double Your Event Impact (Part 2): The Science of Immersion + Joy with Paul Zak

14 snips
Oct 8, 2025
Guest
Paul Zak
Dr. Paul Zak, a renowned neuroscientist and author, dives into the science of storytelling and donor engagement. He introduces the concept of neurologic immersion, explaining how emotional resonance influences giving behavior. Zak reveals his SIRTA framework, offering nonprofits practical tools for crafting impactful donor experiences. He also discusses the importance of staging and creating camaraderie to enhance immersion. Plus, listeners learn the connection between social experiences and happiness, grounded in insights from his latest book.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
ADVICE

Prioritize Staging Before The Program

  • Prioritize staging: make guests comfortable, informed, and physiologically ready before the main program.
  • Provide clear logistics, refreshments, and relaxed pacing to maximize attendees' ability to absorb your message.
ADVICE

Create Pre-Event Camaraderie

  • Build camaraderie before the event by circulating speakers and creating brief facilitated introductions.
  • Encourage attendees to linger after the program with coffee or a casual post-event gathering.
INSIGHT

Storytelling Expands Social Learning

  • Stories let people learn vicariously by inhabiting unfamiliar worlds, which increases perceived value.
  • Novelty in programming boosts neurologic immersion and prevents diminishing returns from repetition.
Get the Snipd Podcast app to discover more snips from this episode
Get the app