Creating Consistency With Ryan Fairbanks – PTC 407

People are creatures of habit. To grow your audience and build your business, you need to publish with consistency.

Get your listeners in the habit of listening to your show every week.

MY FAVORITE

One of my favorite podcasts is 48 Days to the Work You Love by Dan Miller. I am in the habit of listening to Dan regularly.

Dan Miller believes we can all find – or create – work that is meaningful, purposeful, and profitable. He shares real world examples on the show every week.

Dan is referred to as the nation's leading authority on work, career and business start-up. His show continues to sit solidly in the top 1% of all podcasts in the world.

Do you think that happens by accident.

Dan has been publishing an episode every week for over 800 episodes without ever missing a week.

I listen to 48 Days every Saturday while I'm working around the house. Dan actually publishes on Friday. He records every Wednesday.

It doesn't matter when Dan publishes, because I listen when it is right for me. As long as he maintains consistency with his publishing day and time, it will be there when I am ready to listen.

The consistency in his schedule creates consistency with his listeners. He is there every week for me like a trusted friend.

When you build that habit in your listener, you will see your audience grow. You will also see your call to action be much more effective.

NOT EASY

Creating consistency is easier said than done. Life gets in the way. I get it.

You might get sick. There might be a weekend you need to visit grandma. The kid forgets to tell you he has a soccer game tomorrow.

I've been through it all.

If you put a plan together, you can create consistency in your podcast production without eating your entire week.

There are 7 different things you can do to help you create consistency with your show.

GET IN THE ZONE

First, find the time of day and day of week when you do your best work.

Find your zone and get in the flow.

When you are most energized, you can crank out content about twice as fast as you can when you are uninspired, fatigued and distracted.

Try different times until you find your creative zone.

PARTS

Next, break your production process into 3 pieces to use different parts of the brain.

Part of the production process takes creativity. Another part takes the analytical part of your brain. Don't try to do both at the same time.

The three parts are creating the framework, performing, and finally editing and posting.

The framework requires the logical part of your brain. Recording the podcast taps your creative part. The editing and publishing is back to the brain's analytical part.

Shifting back and forth is tough. Therefore, break it into parts you can do at different times of the day or week. You can even do the framework for multiple episodes at the same sitting to save time.

As the saying goes, eat an elephant one bite at a time.

WORK AHEAD

Rushing to complete your show rarely produces a great episode.

Work ahead. Be a week or two ahead, so you can always have an episode ready to publish.

THINGS HAPPEN

To be prepared for life to happen, have an emergency episode in the can just in case.

You never know when you might lose your voice and be unable to record. The computer might crash and end up in the shop. A last minute trip might pop up preventing you from recording.

Create an evergreen episode that you can tuck away just in case life happens. It will save you a lot of stress.

PLANNER

One tool that will help you be consistent is a planner. Create a content planner to help see the big picture as you build the strategy.

A content planner will help you take your business growth goal and plug in content to help reach that goal.

SCHEDULE

Next, what gets scheduled gets done. To create consistency, put it on your calendar and honor it.

HELP

My last tip to create consistency, find help. You don't have to do it all yourself.

There are things only you can do. Parts of your podcast, like performing, can only be created with your expertise.

Other parts of your show, like the editing and posting, can be done by others. That will free you up to do things that drive revenue.

Having an editor will also hold you accountable to deliver an episode to your editor every week.

If you would like to see what an editor could look like, check out the options at www.PodcastTalentCoach.com/editing.

LAND MAN

Today, we help Ryan Fairbanks find that consistency in his podcast.

Ryan is a pivot coach who helps entrepreneurial land professionals explore and expand their knowledge, opportunities, experience, community and skills so that they can prepare for and transition through their next career pivot.

He does this through individual Pivot Coaching, facilitating 7-Skills Mastermind Groups and the Land Skills Network to help managers, leaders and negotiators in the energy production and construction industries develop their mindset and skills.

I'm a little jealous of Ryan, because he lives in rural Vernal, Utah, nestled in the Rocky Mountains. If you've ever been in that part of the country to see the mountains and gorges, you understand how that is God's country.

You can find Ryan Fairbanks and his community at landmanmastermind.com.

Enjoy my conversation with Ryan Fairbanks.

YOUR NEXT STEP

Big thanks to Ryan for joining me on the show today. Again, you can find Ryan Fairbanks and his community at landmanmastermind.com.

Create consistency in your podcast to grow your audience and build your business. Create the relationship with your listener by being there every week when they are ready to listen.

If you would like help editing your show, check out the options from my team. You can see the various packages at www.PodcastTalentCoach.com/editing.

Next week, we are going to talk about using other experts' podcasts to grow your audience and build your business.

I will give you three tips to get interviewed on other shows. You will also discover exactly what to do when you make those appearances.

That happens next week. Hit that subscribe button to ensure you never miss an episode.

If you would like information on podcast coaching, visit THIS PAGE.