Know What Is Next How the Sports Industry Is Rethinking Its Talent Pipeline with Scott Rosner
Mar 24, 2026
Scott Rosner, Program Director and Columbia sports management professor with a background in sports law and research, discusses how the industry is reshaping talent pipelines. He talks about practitioner-led teaching with 40+ adjuncts. He covers why careers are shifting to agencies, media, and betting. He explains Columbia’s 60-second video essay and how curriculum must adapt for AI and college athletics disruption.
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How A TA Role Launched A Teaching Career
- Scott Rosner stumbled into teaching after TA work for Ken Shropshire at Penn and giving a well-received Wharton lecture that began his academic career.
- He kept hundreds of rejection letters from job hunts and used that period to pivot into research and academia.
Four Pillars That Differentiate Columbia Sports Program
- Columbia's sports management program differentiates on four pillars: culture, excellence, being Columbia, and NYC professional access.
- They use a 40+ adjunct practitioner faculty model with only three full-time staff to deliver practitioner-led instruction.
Treat The 60-Second Video Essay As An Interview
- Prepare for Columbia's 60-second video essay: you get 60 seconds to prepare and one 60-second take to answer a surprise prompt.
- Use it to show your ability to organize thoughts quickly because faculty scrutinize it as a classroom proxy.
