The Tiny Details That Generate Word of Mouth — Patient Referrals and the Remarkable Moments Most Practices Miss

Word of mouth doesn't happen because you asked for it — it happens because a patient experienced something they couldn't help but tell someone about. And more often than not, it wasn't the clinical outcome that made them talk. It was a small, seemingly insignificant moment between a staff member and a patient that nobody planned for.

In this solo episode, Michael Tetreault breaks down why getting the tiny details right is the most underrated growth strategy in concierge medicine — and why it takes the whole team, not just the physician, to make those moments happen consistently.

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✅ Each episode of the DocPreneur Leadership Podcast explores the business and leadership side of medicine through candid conversations with physicians, healthcare executives, attorneys, practice management experts, and industry innovators — hosted by Michael Tetreault, Editor-in-Chief of Concierge Medicine Today.

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If you're building, growing, or rethinking a concierge or membership-based practice, this is the conversation you didn't know you needed.

For general informational purposes only. Not medical, legal, or financial advice. Views expressed are those of the speakers and do not represent Concierge Medicine Today, LLC. Full terms: conciergemedicinetoday.com/tcpp

The DocPreneur Leadership Podcast is produced by Concierge Medicine Today (CMT) — the industry's independent trade publication since 2007. Host of the annual Concierge Medicine Forum.