Empowering The Underdog With SEO and PPC: Charley Brennand

In this episode of the Simple and Smart SEO Show, host Crystal Waddell (that's me!) sits down with PPC strategist Charley Brennand to explore the role of storytelling and empathy in digital marketing. 

Charley shares her journey of overcoming underestimation and the valuable lessons she’s learned about making paid advertising accessible, especially for those considered “underdogs.” 

Listen as Charley dives into how she approaches PPC with a balance of technical acumen and creativity, why storytelling can be a game-changer in client communication, and essential steps to ensure a website is ready for PPC investment. 

Key Takeaways:

1. The Power of Storytelling in PPC: Charley emphasizes that storytelling in marketing, especially in technical fields like PPC, can make a significant difference in client communication and results.
2. Recognizing and Overcoming Personal Limiting Beliefs: Charley discusses her own experiences of being underestimated and how she uses those lessons to inspire others to shoot for more in their careers and businesses.
3. Fundamentals of PPC Success: A good website is essential for PPC success. Charley advises fixing issues like slow loading times and poor user experiences before investing in paid ads.
4. Understanding Platform Audiences: Each social platform has unique user behaviors and buyer intent. Charley advises knowing these distinctions to maximize ad spend.
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 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

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 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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