TechCrunch Daily Crunch TikTok ads are about to get a tad more disruptive
Mar 25, 2026
Apple Music is integrating with Ticketmaster to surface nearby concerts and ticket links. Roku's $3 Howdy service is expanding onto Prime Video with a new content lineup. TikTok is rolling out bolder ad formats like logo takeovers, primetime slots and Top Reach that could feel more intrusive.
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TikTok Pushes More Disruptive Ad Formats
- TikTok is rolling out more disruptive ad placements that grab attention the moment users open the app.
- New formats include a co-branded logo takeover, primetime three-ad sequences in 15 minutes, and a combined Top View/Top Feed Top Reach placement.
Apple Music Integrates Ticketmaster For Concert Discovery
- Apple Music partnered with Ticketmaster to surface nearby concerts based on listening habits and add Ticketmaster links to event listings.
- Integration extends to homepage carousel, concerts tab, artist pages, and push notifications for nearby shows.
Streaming Services Tie Listening To Ticket Sales
- Ticketmaster already supplies event listings across Apple's ecosystem like Maps and Shazam, making this Apple Music tie a logical expansion.
- The move follows Spotify's SeatGeek partnership, showing streaming services linking discovery to ticketing.