On Your Terms® 1. Community Over Competition is BS: Tips to Navigate Your Competition in a Healthier Way
There can be so much pressure to engage with people offering the same professional services that you do online – especially when you’re starting out. I’m here to tell you that “community over competition” is BS. Don’t listen to it. That doesn’t mean you can’t be polite and friendly with other people doing what you do, but at the end of the day, they’re not your clients and they’re never going to be your clients. You only have a finite amount of time and energy to spend professionally, so why waste it on your competition? Taking a step back will be better for you in more ways than one. It can feel counterintuitive so here are my six tips for navigating online communities and social media and an explanation of why each one is the right thing to do.
I reached out for questions on this topic, so I also answer a few of those on this episode. I explain how avoiding consuming the work of your competitors will make you feel healthier in the long run and how it’ll lead to you doing better work and I also lay out how you can still be friends with your competition just because you’re not necessarily seeing their Instagram posts any more!
In this episode, you'll hear…
- 03:16 - Engaging with your competition online
- 09:45 - The pitfalls of being a follower
- 14:43 - Dealing with analysis paralysis
- 17:46 - Standing out from the competition
- 21:50 - Outsourcing market research
- 24:16 - Connecting with your ideal clients
- 25:44 - What to do when your competition buys your product
- 29:34 - Answering your questions
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