How Solos Scale

#24 Starting conversations

Sep 5, 2025
Starting conversations can be awkward, especially with cringeworthy LinkedIn DMs that offer zero personalization. Explore examples of bad messages and learn how authenticity is key to engaging outreach. Simple gestures, like a heartfelt thank-you, work wonders in kicking off dialogues. Discover strategies for maintaining conversations and how content creation sparks connection. Ultimately, it's about turning those chats into meaningful relationships and referrals, emphasizing that genuine interactions are the true ROI.
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ANECDOTE

Leveraging Someone Else's Recommendation

  • Multiple messages tried to trigger trust by citing Amanda Natividad's glowing recommendation on Erica's site.
  • Erica pointed out how people misuse social proof without context to cold-message her.
ADVICE

Thank First, Then Ask One Question

  • Start with a simple human thank-you when someone engages with your content.
  • Follow up with a normal question about what specifically resonated to open a genuine conversation.
ADVICE

Use Your Content To Spark Replies

  • When someone responds, add a brief opinion or ask what stood out to them to keep the thread alive.
  • Use your content (posts or email courses) as natural touchpoints to create conversational openings.
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