SPS 063: How To Get On Ellen & The Today Show (13 Steps To A NYT Bestseller) with Lewis Howes

In this exciting episode, I have the privilege of hosting Lewis Howes, a renowned keynote speaker, business coach, and NY Times best-selling author of the widely acclaimed book, The School of Greatness. Lewis's newest release, The Mask of Masculinity, has been making waves in the industry. With his immensely popular podcast, The School of Greatness, amassing over 250 million downloads and featuring captivating interviews with remarkable guests, Lewis is here to share his wisdom on leveraging books to grow your business and using publicity to increase book sales.

Back in 2009, Lewis was an early adopter of LinkedIn, teaching people how to harness the power of this new platform. He observed that influencers who authored books gained greater recognition and secured lucrative brand deals. "Having a book gives you a sense of authenticity and tangibility as a brand. It's something special."

A pivotal moment for Lewis occurred when his brother handed him a book on Christmas in 2007. This captivating read opened his mind to new possibilities, even though he had never been particularly interested in books before. Inspired by this experience, Lewis set out on a mission to write a book that would have a similar impact on others.

Tune in to discover why making the New York Times bestseller list is a significant achievement for Lewis, how he distilled valuable takeaways from the top 20 bestselling authors on the list, and the importance of strategic book promotion. Lewis shares his insights on developing a relentless mindset when it comes to asking for opportunities and being prepared to hear the word "no."

Keywords: how to get on the Ellen Show, Lewis Howes, keynote speaker, business coach, NY Times best-selling author, The School of Greatness, The Mask of Masculinity, book marketing, business growth, publicity strategies, selling more books, LinkedIn platform, book's impact on brand, book conferences, public speaking, dyslexia challenges, team support, New York Times bestseller list, strategic book promotion, mindset for success, embracing rejection.

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