How to Build Your Personal Brand (Even If You're Terrified) | Carlii Lyon

Carlii Lyon helped me start this podcast 5 years ago. Today, she's sharing her journey from terrified first-timer to leading personal branding expert—and her new book "Courage to Be."

If you've ever felt too scared to put yourself out there, this conversation will change how you think about courage.

💡 KEY INSIGHTS:

"I was that person who was terrified. I was that person who thought she was going to throw up the first time she posted on social media. I was that person who stood in front of an audience for the first time and was shaking with sweat pouring down my body. I was that person who went on TV and cried before the interview and straight after the interview. The only way through it is through it."

"Courage really is about faking it till you make it. Of course you don't know what you're doing. Of course you're afraid. But courage is doing it anyway."

"Be impeccable with your words—not just with others, but with yourself. What you say to yourself, you'll make true."

"Add massive value to people you want to connect with—so much so that they can't ignore you."

📚 ABOUT CARLII:

Carlii Lyon is a personal branding expert, author of "Courage to Be," and the person who helped Cathal start Better at Work 5 years ago. She specialises in helping professionals build their influence and attract the right opportunities through authentic personal branding.

📚 RESOURCES:

🌐 Website: carliilyon.com (or carliilyon.com.au)

📖 Book: "Courage to Be: Build Your Influence and Attract the Right Opportunities"

🎙️ ABOUT BETTER AT WORK:

Making your work life better, one conversation at a time. New episodes every Thursday, with listener Q&A episodes bi-weekly.

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📸 Instagram: @betteratwork

🌐 Website: betteratwork.net

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