Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

LinkedIn Just Changed It's Home Feed (This Changes Everything)

9 snips
Mar 23, 2026
A deep dive into LinkedIn’s redesigned home feed and how content is now matched to professional interests. Exploration of how platform behaviour signals shape what people see. Practical tactics for profiles and company pages to train the feed. Focus on clarity, consistency and building authority instead of chasing volume.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Feed Prioritises Topics Over Connections

  • LinkedIn's home feed now prioritises topic alignment over direct connections, matching posts to users' professional interests.
  • The system reads profiles, posts, comments and scroll behaviour to surface content to interested audiences beyond your network.
ANECDOTE

Host Missed Friends After Feed Shift

  • Michelle initially missed friends' posts after the change because the feed showed topic-based content instead of her contacts.
  • She had to visit profiles proactively, illustrating how distribution shifted away from connections.
ADVICE

Actively Train Your Home Feed

  • Train the feed by taking deliberate actions: like, comment, save, or unfollow so LinkedIn learns your interests in minutes.
  • Active engagement adjusts your home feed quickly; lurkers leave LinkedIn guessing and miss relevant content.
Get the Snipd Podcast app to discover more snips from this episode
Get the app