Tech Brew Ride Home (IHP Bonus) Mike Slade on NeXT and Steve Jobs' Return to Apple
Apr 29, 2023
In this insightful discussion, Mike Slade, a product marketing expert with a rich history at Microsoft, NeXT, and Apple, shares his journey through the tech industry. He reflects on his experiences at Microsoft and contrasts it with the innovation-driven culture at NeXT. Slade details his role in reviving Apple alongside Steve Jobs and the impact of the iPod on consumer behavior. He also reveals the early days of online sports commerce with ESPN, highlighting challenges and innovations that shaped digital media. It's a captivating look at tech evolution and entrepreneurial spirit.
AI Snips
Chapters
Books
Transcript
Episode notes
Microsoft and Apple
- Mike Slade became Microsoft's ambassador to Apple, managing their Mac applications.
- This role was crucial as Microsoft generated significant revenue from Mac products before Windows became prominent.
Joining NeXT
- Steve Jobs tried to recruit Mike Slade multiple times before he finally joined NeXT.
- Slade transitioned from Microsoft to NeXT seeking a smaller, more dynamic environment.
Starwave's Genesis
- Paul Allen tasked Slade with finding an internet venture, leading to the creation of Starwave.
- Starwave focused on building a comprehensive online sports section, eventually partnering with ESPN.
