How I Built This with Guy Raz Brooklinen: Vicki and Rich Fulop
Apr 20, 2020
Rich Fulop and Vicki Fulop, co-founders of Brooklinen, share their journey from a memorable hotel experience to launching a $100 million bedding brand. They discuss the challenges of making luxury linens affordable for a younger audience. The couple recounts their serendipitous meeting and how their diverse backgrounds shaped their entrepreneurial spirit. They also delve into the success of their Kickstarter campaign, raising $237,000, and the logistical hurdles of scaling their business from their Brooklyn apartment.
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Textile Research
- Vicki and Rich researched textiles at Barnes & Noble to understand sheet production.
- This hands-on approach helped them define their desired product quality.
Thread Count Misconception
- High thread count doesn't always equate to superior sheet quality.
- Thread count is manipulated by manufacturers, higher counts can mean denser, less breathable sheets.
Bootstrapping Brooklinen
- Brooklinen was initially bootstrapped with personal savings.
- The founders each contributed around $4,000-$5,000 to start the company.