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Jessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships.

With over 10 years at MGM, Jess shares how influencer marketing has evolved from room trades to fully integrated, experience-driven strategy across properties like Aria, Bellagio, Cosmopolitan, Mandalay Bay, and Luxor.

We break down:

What MGM’s influencer strategy really looks like at the highest level
How major events and activations factor into creator partnerships
Why experiences outperform simple brand deals
How hospitality brands can think beyond “free stays for posts”
What makes creators want to partner with MGM

Plus, we cover the latest industry headlines:

Super Bowl creator integrations (NFL hosted 160+ creators 👀)
MrBeast x Salesforce + Whatnot’s $1M livestream
AI social platforms like Moltbook
Influencer ads emerging as buyers’ top priority for 2026
UpScrolled’s rise amid TikTok uncertainty
And of course, our Creator and Brand of the Week picks.

If you care about where influencer marketing is headed — especially in experiential and hospitality — this one’s a must-listen.

The Strategy Behind MGM’s Influencer Empire with Jessica Dove