Innovation in Compliance with Tom Fox Using Content to Drive Business with Jeffrey Hayzlett
Tom Fox welcomes back Jeffrey Hayzlett to this week’s episode of the Innovation in Compliance Podcast. Jeffrey is the CEO and Chairman of The C-Suite Network. In this episode, Tom and Jeffrey explore where the business world is as the year comes to an end.
The Changing Business Community
Tom asks Jeffrey to reflect on what businesses are responding to now. "That there are no old ways; there are all going to be new ways," he remarks. The mood of business is shifting, and businesses are simply going to have to adapt. There aren't going to be offices in the way they used to be because the pandemic has shown that businesses can operate well remotely. The focus is going to be on how to utilize these new environments in the best way, as well as how to effectively and safely monitor them. Companies are changing the ways they do business as well: before the pandemic content was not a priority; now it is. "You have to be able to use content to drive the business," Jeffrey iterates. Sometimes content will not generate as much money as you did previously, but it will generate engagement and reach more people. "You have to change, adapt, or die," Jeffrey insists.
Grow, But Mitigate Risk
The C-Suite Network encourages senior management to mitigate risk as much as possible. Companies have to grow while doing this, however. "If you're not growing, you're dying," Jeffrey tells Tom. Risk is always going to exist in business, but it cannot hinder you as a leader, especially a C-Suite one. "Our job is to be the most strategic people in the room," Jeffrey adds. Asking the right questions, understanding the directions of the CEOs of the companies they counsel, and assessing the processes and tools these companies have, are all part and parcel of how C-Suite leaders think about, and mitigate risk.
Where Do We Go From Here
Tom asks Jeffrey where he sees in-person conference business going in the coming years. "You're either gonna have really small groups or really big ones...not much in between," Jeffrey responds. It's going to be much more difficult in the coming years for speakers to have sustainable careers because of the digital era the world is in, and because audience preferences are changing. "If you're not a subject matter expert, if you're not a celebrity, it's going to be a long road for you as a professional speaker...You're really gonna have to have credentials," he adds. Most people are going to be looking for experts to give them advice on how to move from point A to point B, or for celebrities who can draw people in and help fill a room. "Those are the things that are going to be the key driving factors in the future," Jeffrey concludes.
Resources
Jeffrey Hayzlett | LinkedIn | Twitter