ADSN Ads, AI, and the Internet Meltdown
Mar 25, 2026
They unpack the Twitter firestorm over AI founders using paid marketing and whether ads crush creativity. They debate why decades of startup advice still fail to predict success and why founder grit often beats playbooks. They explore the shift from payroll to AI tech, hiring agents instead of people, and why CEO fluency with AI could make or break companies.
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Mike DiGiorgio’s Grit Outpaced His Pedigree
- James Borow tells the story of his friend Mike DiGiorgio who lacked elite credentials but built Crexie into a fast-growing company.
- Mike's relentlessness and willingness to 'run through a brick wall' outweighed pedigree in investor judgment.
Founders Buy Tech Not Payroll In The AI Era
- New business formation is rising while payroll growth lags as founders invest more in technology than headcount.
- Andreessen data show SMBs spend more on tech while planned wages decrease, implying AI substitution for roles.
Report Human To Agent Ratios To Prove AI Gains
- Start measuring human to agent ratios to show productivity gains from AI.
- James Borow suggests companies highlight agent upgrades to demonstrate efficiency instead of hiring raw coding talent.