Side Hustle School Ep. 3294 - Q&A: “I’m offering executive coaching at a high price…”
Jan 7, 2026
Sean, a caller and aspiring executive coach from Los Angeles, seeks guidance on his second attempt at selling high-priced coaching services aimed at busy executives. He reflects on his previous failure and learns the importance of clarity in his offerings. Chris emphasizes the need to communicate concrete benefits that justify the investment. Additionally, he advises Sean to price his services based on the value delivered rather than costs, encouraging him to define outcomes that resonate with potential clients.
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Regroup By Changing Variables
- If your first attempt failed, change variables instead of repeating the same approach.
- Tweak messaging and pricing based on what you learned before relaunching.
Price Reflects Value And Benefits
- Clarify the specific benefits your executive coaching delivers and why busy leaders should make time for it.
- Charge based on the value you provide so price reflects the outcome for the client.
Quantify Outcomes To Justify Price
- Define exact outcomes you help clients achieve and quantify what those outcomes are worth to them.
- Use that value to justify a higher, premium price for executive clients.