Streamlined Solopreneur: Automate Your Business, Take Time Off Worry-Free Live Coaching: Growing Your Podcast Through Your Website with Scott Cowan
It’s another live coaching call. Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.
Top Takeaways:
- Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on social media, and easy for listeners to share too.
- Optimize titles and descriptions. Use them to tell people what the episode is about, and use keywords that will help the episodes show up in searches.
- Instead of trying to grow your podcast directly, grow your newsletter and social media followings. Then share your show with those audiences — your newsletter especially can be ripe for growth and promotion.
Show Notes:
Sponsored by: Moft | Nexcess | LearnDash
————
Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health.
Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep
If this episode helped you, leaving a review on Apple Podcasts helps other solopreneurs find the show — it only takes a minute and means a lot.
Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/