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SparkToro Automates Research
- Creators often manually research audience interests and tailor content accordingly.
- SparkToro automates this process by crawling data to reveal audience interests and suggest content ideas.
Learning from Surveys
- At Fitbit, Natividad lacked initial SEO expertise but relied on good writing and research.
- An agency's survey helped her identify the audience's preferred publications, informing her content strategy.
SEO for Personal Websites
- Prioritize website setup for SEO by using tools like Google Search Console and Analytics.
- Focus on creating content that makes you worth searching for, rather than solely driving organic traffic.