CX Today

Third-party AI risk: the vendor questions CX must ask (before procurement signs)

10 snips
Feb 3, 2026
Adrian Swinscoe, Founder of PunkCX and customer experience strategist focused on responsible AI, breaks down third-party AI risk in CX. He explores agentic AI, cloud complexity, data and governance questions to ask vendors. Short, practical takes on why brands get blamed, how to work with security and procurement, and why a slow, trust-first approach wins.
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INSIGHT

Breaches Amplify Consumer Trust Risk

  • High-profile data breaches have put consumer privacy and security front-of-mind.
  • Public headlines magnify trust risk for any vendor-related incident.
INSIGHT

AI Literacy Lags Adoption

  • Many leaders deploy AI without understanding it, creating an AI literacy gap.
  • This gap means organisations often lack guardrails to manage emerging risks.
ADVICE

Tell Customers First During Incidents

  • Communicate proactively to customers when incidents occur to avoid speculation.
  • Tell customers what you know, what you're doing, and ask for patience.
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