two & a half gamers Angry Birds RUSH: Rovio's next $1BILLION mobile game!
We sat down with Stan (CEO of Oh BiBi, creator of Asphalt) and Luis (VP Global Marketing at Rovio) to break down Angry Birds Rush. We discuss how the game was born, why they built 6 prototypes, how they benchmarked against slot machines, how they secretly tested fans on Discord, and why they’re aiming for a billion-dollar game. A bold attempt to merge:
• Luck Battle meta (Monopoly Go / Coin Master)
• Runner-style core gameplay
• Slingshot physics nostalgia
• The biggest family IP in mobile
And what you’re seeing publicly right now? It’s only a prototype.
This is one of the most transparent product breakdowns we’ve ever recorded.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guests: Luis de la Cámara, Stanislas Dewavrin
https://www.linkedin.com/in/luiscamaraking/
https://www.linkedin.com/in/stanislas-dewavrin-2a57294/
https://www.rovio.com/careers/
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 – Why This Could Be a Billion Dollar Game
03:40 – The Origin of Angry Birds Rush
07:50 – Why Luck Battle Is Still Early
12:10 – The First Prototypes (And Why They Failed)
17:30 – Building on Top of Another Game
22:40 – Benchmarking CPI vs Slot Games
27:10 – Runner vs Slingshot: The Core Breakthrough
32:00 – Retry Rate vs Retention: What They Actually Track
36:20 – Designing for Scale, Not Just Soft Launch
41:10 – Working With Angry Birds Superfans
45:00 – Social Layer: The Real Long-Term Bet
50:30 – Competing With Monopoly Go (What They’ll Do Differently)
55:10 – Risks, Market Timing & Billion Dollar Ambition
58:30 – Final Thoughts & What Happens Next
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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