16 Crafting Your Company's Personality Through Marketing

Crafting Your Company's Personality Through Marketing

In this episode, Jon and Karen Larson discuss:

• The history of marketing
• How people should be thinking about their brand
• Design as a craft
• How to create a successful marketing campaign

Key Takeaways and Actionable Success Principles:

• You should always think about marketing your brand
• Ask yourself, "what is the personality of my company?" Because that's what your brand will be centered around
• Plan out your marketing campaign first - specify what your goal is
• If you don't know who your ideal client is, you won't know how to craft your message/product

"The number one piece of marketing material that every company needs to have is a website." - Karen Larson

Connect with Karen Larson:

LinkedIn: https://www.linkedin.com/in/karenlarson/

Website: http://www.lmstudio.com/

Get Jon's book "The Think Big Movement: Grow your business big. Very Big!" here

Connect with Jon Dwoskin:

Website: http://jondwoskin.com/

Twitter: @jdwoskin

Facebook: https://www.facebook.com/jonathan.dwoskin

Instagram: https://www.instagram.com/Thejondwoskinexperience/

LinkedIn: https://www.linkedin.com/in/jondwoskin/

Email: jon@jondwoskin.com

Show notes by show producer: Anna Nygren

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.