The Six Sells Podcast Creative Advertising with Patrick Collister on The Six Sells Podcast
In this episode of The Six Sells Podcast, Mike Nicholson spoke to advertising royalty Patrick Collister, Custodian of The Caples Awards, creative guru, ad trainer, honorary Fellow of the IPA and author extraordinaire about his distinguished career.
Here are some of the topics discussed:
Writing the ‘Accrington Stanley, Who Are They?’ Milk ad and the story behind it
Hiring planners to test a hypothesis and test patterns within data to drive insights
Getting signoff from everyone including Ian Rush, to Liverpool FC to Margaret Thatcher
The proudest ads of Patrick’s career from ‘The Water in Majorca’ to Heinz Baked Beans
Making ads memorable and the difference between the 80’s and today
Left brain advertising and the importance of featuring relatable characters and people
The process of writing a TV ad
The ingredients of the perfect ad and the three P’s - people, plot, place
Importance of creativity and change
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With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.