Italian Wine Podcast Ep. 2591 The U.S. Wine Subscription Market with Emily Yuhas | Masterclass US Wine Market
Welcome to Episode 2591 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald is in conversation with Emily Yuhas, CEO and co-founder of Awtomic, to discuss subscription and membership services in the wine sector.
Key Takeaways:
- A clear understanding of current U.S. wine subscription trends.
- How Italian wineries can enter existing subscription platforms without building their own programs.
- Why direct-to-consumer strategies create brand ambassadors, even when purchases don’t happen at the winery.
More about the guest:
Emily Yuhas is the founder and CEO of Awtomic, which manages subscriptions, wine clubs, allocations and memberships for wineries on Shopify. Coming from a tech and broad ecommerce background has allowed her to bring best practices from subscription ecommerce together with a deep understanding of white glove needs of wineries and tasting rooms to deliver a future-ready solution for wineries as we enter a new age of selling and managing clubs.
Emily Yuhas has worked on large-scale commerce, conversion, and productivity problems at companies like Redfin, Eventbrite, and Microsoft and is passionate about building software that helps creators and businesses scale.
Connect:
Website: https://www.awtomic.com/
LinkedIn: https://www.linkedin.com/in/emily-yuhas/
More about the host:
With a career of nearly two decades in the wine industry, Barbara Fitzgerald specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries.
As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.
Connect:
Instagram: https://www.instagram.com/barbarajeanfitz/
LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/
Website: https://www.aprilacreative.com/
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